Funding for operations, as of late 2024, comes primarily from investors and venture capital firms. No advertising is available on the service as of November 2024, and Jay Graber has stated that Bluesky will not "enshittify the network with ads".[101] The company is considering introducing an optional subscription service for users, as well as introducing user-to-user payment services.
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Bluesky has seen massive growth in the weeks following the US election. As of Tuesday, there are 24 million users on the social media platform. With great engagement comes great responsibility, which means Bluesky CEO Jay Graber has to do a lot to keep her promise to not “enshittify” the platform with ads while still funding its explosive growth.
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Enshittification, as its known, generally comes as social media platforms expand and need to squeeze money out of users in order to please investors and keep the lights on. Since Bluesky doesn’t plan to run ads, WIRED senior writer Kate Knibbs asked, how does Bluesky plan to make money? “Subscriptions are the first step,” Graber said, referring to a plan to have users pay a regular fee for the ability to upload higher-quality video, for example, or access certain customization features.